InfoMan does the research that helps companies rapidly get up to speed on a new client, industry or prospect, doing the homework needed to help your account or creative team develop the insights and creative ideas required to win more business... More.

Unraveling the Mystery of Industry Buzzwords—To be effective at turning prospects into customers, you need to be able to get inside their heads, gain a better understanding of how they talk about what they do. What are the buzzwords in their industry? What are the acronyms they assume everybody else knows? In this case, what you don't know CAN hurt you. To help you get up to speed on the latest industry vernacular, here are a few sites I turn to, to decipher what that person I met at yesterday’s networking event really just said...

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